A Danish investor Niels Peter Pretzmann has an impressive track record of businesses he has created or managed. However, not the list of businesses but his very special attitude to Lithuania strikes most. More than a decade ago, he came to Lithuania not as “a money bag” but as a person admiring hard work, good education and other qualities of Lithuanians that we simply do not notice ourselves. Since then, Niels Peter Pretzmann’s personal example slowly but steadily turns Lithuania into the new North. He spares no efforts in launching local restaurants of seasonal food, developing his ecological farm or re-opening authentic frescoes and other artworks in the buildings he buys.