KIKA GROUP, established by Janita Plungė and her husband Tauras, has been operating for over forty years—longer than Lithuania's independence. The affectionate poodle Kika inspired the owner to open her first dog-grooming salon in Kaunas in 1988. In summary, over four decades: the business expanded from a single store to 120 retail locations in Lithuania and Estonia, supported by its own pet-food manufacturing facilities; it evolved from a small grooming salon to a modern spa and training center; and it grew from a few poodles to a kennel renowned as the home of champions. How does a family business grow into an international group relying solely on internal resources? And how are these dynamics shifting now as investors become interested and the younger Plungė family members take a more active role?