Indrė Kaira, founder of jobRely, a recruitment technology and talent search company, notes that many businesses implementing AI still focus on traditional efficiency metrics, such as hours saved and costs cut. However, AI's true value lies in enabling us to do things that were previously too costly or impossible. At the LŪŽIO TAŠKAS/TIPPING POINT conference, Kaira discusses the paradox of AI: what might we sacrifice in striving for efficiency, and why do most companies still struggle to harness AI’s full growth potential?