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POV: Sustainability Is Dead. Priorities Have Shifted.

Edvardas Kavarskas

Partner and design strategist at the packaging design and branding agency “étiquette”. Former sustainability preacher.

At the LŪŽIO TAŠKAS/TIPPING POINT conference, design strategist Edvardas Kavarskas presents a personal, sharp, and ironic perspective on the rise and fall of faith in sustainability. From the enthusiasm of 2018 to the reality check of 2026, he questions what has genuinely shifted in the global landscape, business, and our priorities. Combining reportage with stand-up, he explores what persists beyond the sustainability illusion and outlines the actions we should consider moving forward.